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The Spark Blog

An occasional series of thoughts and reflections on the role of narrative in organizational change, branding and knowledge work

guide to storytelling for internal communicators: part 3

In the third and final part of our guide we’re going to focus on shaping stories. What are the most important elements in great storytelling to effectively engage employees with corporate strategy and purpose? We are convinced that stories can bring strategies to life. It’s about leaders telling memorable stories that inspire and shift behaviour

guide to storytelling for internal communicators: part 2

In part 2 of our guide we’re going to focus on finding and collecting stories. Any tips for sourcing stories externally and from senior leaders experiences? Collecting stories can be the most fun part of storytelling practice, and also the most challenging. For example, we have found that in organizations that are very fact-based and

guide to storytelling for internal communicators: part 1

In the run-up to a workshop for internal commicators that we will be running on at the 2014 Melcrum Summit on 14 October, the organizers invited potential attendees to submit their questions about storytelling in organizations. The request elicited such a great range of thought-provoking questions that we decided to post them, together with our

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Iain Christie – barrister, mediator, actor, facilitator – was at a talk given by Victoria at the University Womens’ Club recently. Here’s his take on what she said. But before that, the talk sparked the idea of a day on organisational storytelling. And we have worked with Incidental and the Museum of London to turn the idea