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The Spark Blog

An occasional series of thoughts and reflections on the role of narrative in organizational change, branding and knowledge work

Storytelling: the scientific angle

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Not so long ago, most people would have taken a pretty dim view of advocating storytelling in an organizational context. Over the past few years, the idea has begun to catch on.

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photo | alles-schlumpf

It’s still reassuring to know that there’s science behind the quasi-magical power of stories: that a good story can engage the whole brain (whereas a series of bullet points stimulate just one part of it); that stories can synchronize the brains of the teller and the listener.

Those are just a couple of points made by Leo Wildrich in an article for lifehacker.com, The Science of Storytelling.

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