Not so long ago, most people would have taken a pretty dim view of advocating storytelling in an organizational context. Over the past few years, the idea has begun to catch on.
photo | alles-schlumpf
It’s still reassuring to know that there’s science behind the quasi-magical power of stories: that a good story can engage the whole brain (whereas a series of bullet points stimulate just one part of it); that stories can synchronize the brains of the teller and the listener.
Those are just a couple of points made by Leo Wildrich in an article for lifehacker.com, The Science of Storytelling.