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The Spark Blog

An occasional series of thoughts and reflections on the role of narrative in organizational change, branding and knowledge work

Stories as conversation prompts

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Detail from one of the posters we created for the project

Detail from one of the posters we created for the project

A recent project we’re particularly proud of was for a global manufacturing company. The challenge was to find a way to open up conversations about difficult issues that those involved were reluctant to discuss.

We presented a case study at stories in action last year. We gave it another outing at Comma Partners’ latest event, attended by 30 senior internal communicators.

Alison Boothby has taken it as the basis for a great article for Simply Communicate on using stories to spark meaningful change. As well as summarizing key aspects of the project and our approach, she has captured the reactions and thoughts of many of those who were there.

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