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Saturday, October 11, 2008

Tools for change: Working with Royal Mail
October 11, 2008

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Moving the mail

Through its ‘Transformation for Change’ project, Royal Mail is aiming to update and improve both the technology it uses and the services it offers to customers. By creating a series of carefully crafted events, Sparknow has helped Royal Mail to identify issues that might block the path towards transformation and address perceptions and attitudes towards change.