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Keralan fisherman hauling in their nets. They chant as they haul. Taken by Fiona Hiscocks, 2004.
Notes from an interactive session facilitated by Fiona Incledon and Victoria Ward of Sparknow at the Ark Knowledge Management conference ‘Managing for Health and Social Care’, London April 2004.
Think of a particular time when you have really enjoyed being part of a
community. What things contributed to this enjoyment?
Think of a brand which seems to have the qualities of an effective
community (e.g. Weight Watchers). What things seem to underpin this
apparent success?
Think of a time when you have felt disappointed by a community. What
things could have been done to make this an enjoyable experience instead?
We used Fiona’s picture on a postcard as the main exercise in our contribution. The prompt questions on the back left them to choose ways to share through personal experience, reflection on personal experience, or through the lens of metaphor and analogy by using brand as a conversation space. It could just as well have been books, films, TV series with likeable and dislikeable communities. It was an exercise similar to one we ran around that time at a session with the librarians from the National Library for Health (formally with an electronic slid in between National and Library), in which we also used narrative mapping to find sticky moments in building the role of health libraries in their communities of experts and users from which to generalise qualities and practicalities for a library in, or aspiring to, that position.
Recently back in touch with their km librarian, Caroline de Brun, I find that, as well as dropping the e (after all they are physical and virtual entities), they’ve been moved to become part of the NHS Innovation Institute, which is a great place from which to be effective. Libraries. Innovation. Of course.
