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The Spark Blog

An occasional series of thoughts and reflections on the role of narrative in organizational change, branding and knowledge work

How stories affect our brains

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Stories and infographics both seem to be flavour of the month so it’s not really surprising that we’ve just come across an infographic. We do feel that its title is a bit misleading because much of the content is about other things.

Nevertheless, it does contain a useful summary of how stories affect our brains:

  • neural coupling | a story activates parts in the brain that allow the listener to turn the story in to their own ideas and experience thanks to a process called neural coupling.
  • mirroring | listeners will not only experience similar brain action to each other, but also to the speaker.
  • dopamine | the brain releases dopamine into the system when it experiences an emotionally-charged event, making it easier to remember and with greater accuracy.
  • cortex activity | when processing facts, two areas of the brain are activated (Broca’s and Wernicke’s areas). A well-told story can engage many additional areas, including the motor cortex, sensory cortex and frontal cortex.

You can see the whole infographic on OneSpot’s blog.

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