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The Spark Blog

An occasional series of thoughts and reflections on the role of narrative in organizational change, branding and knowledge work

Engaging through adversity

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This video from Engage for Success highlights the importance of having a strong strategic narrative when going through a period of transition. In it you’ll hear:

  • Sir Bob Kerslake, until recently Head of the Civil Service, on being open and honest
  • Eric Collins, Managing Director, Nampak Plastics on the importance ofconsistent leadership from the top
  • Martin Taylor, Director, Combat Air Support and Phil Entwistle, Warton Unit, Trade Union Convenor, BAE Systems on the benefits of briefing people upfront
  • Stephen Hughes, Chief Executive Officer, Birmingham City Council on the magnitude and nature of the communication challenge
  • Sally Hopson, Customer and People Director, Pets at Home on the damaging effects of uncertainty.

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