The Spark Blog

An occasional series of thoughts and reflections on the role of narrative in organizational change, branding and knowledge work

Twists and turns

Jane Bailey Bain, author and coach, shares her ‘aha’ moment of organizational storytelling.  Stories work for me. This is how I learned about the spark power of story. For some years, I was a consultant on development projects in LDCs. My focus was social issues: poverty, gender, ethnic groups. Were project funds really reaching the poorest

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