The Spark Blog

An occasional series of thoughts and reflections on the role of narrative in organizational change, branding and knowledge work

Twists and turns

Jane Bailey Bain, author and coach, shares her ‘aha’ moment of organizational storytelling.  Stories work for me. This is how I learned about the spark power of story. For some years, I was a consultant on development projects in LDCs. My focus was social issues: poverty, gender, ethnic groups. Were project funds really reaching the poorest

reflections on strategy and story

We recently convened a breakfast event around Sean Lusk and Nick Birk’s book Rethinking Public Strategy (Palgrave, 2014). The enquiry we invited participants to think about focused on the balance between fact and imagination, and the stories that both shape and carry forward a strategic view of a better future in the public and private

let’s think together about an oral history project

Sparknow has a longstanding interest in the effects of presence, listening and the witness effect. We’ve offered to put this to work with Tricia Sibbons, the departing director of the Trevor Huddleston Memorial Centre in Johannesburg. We’re bringing together her interest in conducting an oral history project in a contested site of history, with a