The Spark Blog

An occasional series of thoughts and reflections on the role of narrative in organizational change, branding and knowledge work

reflections on strategy and story

We recently convened a breakfast event around Sean Lusk and Nick Birk’s book Rethinking Public Strategy (Palgrave, 2014). The enquiry we invited participants to think about focused on the balance between fact and imagination, and the stories that both shape and carry forward a strategic view of a better future in the public and private