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The Spark Blog

An occasional series of thoughts and reflections on the role of narrative in organizational change, branding and knowledge work

the good old ways

Change is difficult. There is nothing new or interesting in this statement. Indeed, Machiavelli observed in his book The Prince (pub 1532): ‘And let it be noted that there is no more delicate matter to take in hand, nor more dangerous to conduct, nor more doubtful in its success, than to set up as a