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The Spark Blog

An occasional series of thoughts and reflections on the role of narrative in organizational change, branding and knowledge work

the power behind organizational culture

Organizations act as a result of a complex field of stories, past, present and future, that they are not always conscious of, and rarely deliberately embrace. Here are seven prompts to help you explore organisational storytelling and challenge your assumptions about the contribution of storytelling to strong organisational cultures. 1 | curating the organizational storyfield