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    Sparking a new level
    of performance.

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    Our method

    Out method
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    Rewiring The Organisation


We connect people to organisational purpose to spark a new level of performance for your business. Over 18 years we’ve worked with some of the world’s largest, most complex organisations to tackle strategic and cultural challenges in new ways so they can get the leading edge in their unique context.


We make a difference in the following ways:

We understand that changing organisations is hard. It’s human and it can hurt. We’ve been there, often, in our direct experience as business leaders. When organisations are at a crossroads, we provide deep understanding that is so hard to win. When the right way forward is difficult to see, let alone navigate, our experience is at your disposal.

We work with you to move from knowing what needs to be done into actually making it happen - faster, more economically, more imaginatively and with impact that exceeds expectations. Our approach benefits your business and success according to your unique context.

We fuse the best of creative and analytical techniques at every level of the organisation to achieve long-lasting results. Our insights and knowledge help you build trust and equip your people with skills and tools to drive change. Our methods help create the momentum for the changes you need. We’re always scanning the horizon for the latest thinking; forever curious to find a better way. Our forward thinking keeps you fiercely relevant.


Cultural Assessment

Now and again we all need to lift our eyes above the waves, take stock, reflect on whether we’re going in the right direction and make tweaks to the mechanisms that keep us moving.

Our cultural assessment package, with minimum financial and maximum performance impact, does just that. We identify and evaluate the strengths of your corporate culture and values, and generate insights into what may be hindering your growth ambitions. Our aim is that your productivity, people and processes are the very best they can be, and that your organisation keeps its vision strong, its edges sharp and its innovations bright.

We offer lots of products and just give you a flavour here. Email and if you're curious for more.

We will...
  • Have an initiation meeting with you and conduct discovery research
  • Devise 1 survey using our mixed method techniques to uncover mindsets, behaviour patterns and core values
  • Hold 8-10 interviews with your senior leadership and key insiders
  • Use our findings to create a report outlining strengths, nuances and faultlines within your corporate culture
  • Show how this impacts organisational development
  • Have a co-creation meeting with you to discuss the report
You can add on...
  • More interviews – to extended leadership teams, frontline staff or even customers
  • Through our unique ‘Narrative for a change’ process, we can facilitate a workshop for selected groups in your organisation, helping them to engage with our research findings on a deeper level
  • In place of a survey, we offer our Sensemaker™ software - a more finely honed and technologically adept research tool for our gathering and patterning process, maximising what you get from our research
  • Next steps leadership workshop – empowering your ‘critical few’ to explore ways forward with the project findings
  • Engagement package – create a toolkit so you’re equipped to engage the wider organisation and instigate change where it’s needed
Timings and Costs
  • Starting from £30k
  • 6-8 weeks
Who uses this?

Anyone concerned with creating a great, effective organisation at work at times of change, transition or challenge. Maybe you’re a chief of staff looking at why strategic change is not happening quickly. Maybe you’re a CEO with concerns about staff morale and behaviours. Perhaps you are head of function of an organisation facing multiple, complex changes, or you might be a senior leader wanting to develop a strategy for effective change. In any case, you need the best from your organisation, and you need it quickly with help from experts in cultural assessment and change.

Why choose us?

Because of our 20 years’ experience as intensely curious multidisciplinary consultants. Because of our specialised qualitative and quantitative research techniques. Because our unique mixed method creates rich findings and results that you use in the day-to-day of your organisation.

If you’re looking for a bespoke level of quality, usable findings and a rigorous approach at an affordable price, this one’s for you.


Our work happens under the banner of change, sometimes labelled as: transformation, lessons learned, knowledge management, innovation, talent development, designing blueprints or a new business model. We can the use Sparknow method to:

Take your value set to a new level by making your organisation’s mission more meaningful to those working for it - because aligned, embedded values make for a more productive business.

Transform your strategy into actions that build and sustain your momentum and deliver the outcomes you need.

Equip your change leaders with new attention-grabbing visual communications and toolkits that bring a new spark and momentum to your transformation programme.

Change conversations and relationships so that your people feel heard and carry messages of change through the organisation, ready to tackle challenging moments.

Give you the foresight you need to take on the future by designing a model for scenario building and horizon scanning.

Locate and strengthen networks within your organisation so that they can drive innovation, knowledge or change with greater efficiency and agility.

We’ve developed a distinctive method to gather raw evidence; pattern insight; 
negotiate shared understanding and commitment; do & make relevant artefacts and experiences that translate findings into action, and return & reflect on the impact of the work and what might be needed next.


Financial Services
UK Government & Regulators
Private Sector
Cultural Sector
Development Banks & Agencies
Not For Profit
Academic & Research
Case Studies

Some of our clients remain anonymous and are not referred to here.


Our Directors

Victoria Ward has a background in exchange traded futures and options, first as a broker, then running R&D at the futures exchange in London leading a global futures business. From there via chief operating officer, capital markets, to chief knowledge officer at an investment bank, she founded Sparknow in late 1997.
Victoria Ward, Director |

Fiona Hiscocks is a named patent holder for story based organisational assessment method at IBM and has designed and delivered leadership development programmes for the US Federal Government. With a background in disaster recovery, e-business and knowledge management, she has used story to develop strategy and drive change at the highest levels of organisations across Europe, the Middle East and the USA.
Fiona Hiscocks, Director |

Victoria and Fiona are available for speaking engagements as individuals or a duo. They’re interested in talking about the hidden power of networks, neuroplasticity and the organisation and the role of stories in corporate culture, business ethics and values. Drop them a line if you’d like to find out more.

Our Core Associates

Emma Jarvis, Sparknow Associate |
Imogen Wilson, Sparknow Associate |
Laura Humphrey, Sparknow Associate |


Rewiring The Organisation

Neuroplasticity, networks and narrative in organisational culture

Ever wondered why change can be such a battle? Follow our ongoing enquiry into how neuroplasticity, networks and narratives impact organisational change, kicking off with our opening article.

Imagine the unimaginable: A guide to futures work

Why bother with futures work? Where is the value of looking up and out from the day to day? And how do you measure its impact? We share lessons learned from a roundtable we ran for a client trying to move forward in an increasingly complex environment. Blog by Imogen Wilson, Sparknow Associate.

Read more

Reflections on strategy and story

The enquiry we invited participants to think about focused on the balance between fact and imagination, and the stories that both shape and carry forward a strategic view of a better future in the public and private settings.

Read more