stories work
Stories grab attention, stick in the mind, get re-told, travel. They influence how people feel about and respond to organizations.
We help organizations find and craft the stories that define, inspire and advance them — stories that connect strategy to experience. We are acknowledged leaders in our field, with clients in many countries around the world. Our work with our clients falls under three main headings.
stories to support organizational change
Stories can help move your organization forward by initiating conversations that open people’s minds and encourage them to consider new possibilities. They can be invaluable in times of change and during mergers and acquisitions.
stories to support brands
Stories can describe what your organization stands for and define its culture. They have a big role to play in positioning and communicating corporate, product and service brands.
stories to support knowledge work
Stories can foster understanding and collaboration by giving people ways to share experience and knowhow. They are one of the most powerful tools for knowledge work.
why Sparknow?
our experience
Over the past 13 years we have gained a huge amount of experience in using stories and storytelling to get people within organizations talking, thinking and working together more effectively. We know how to break through barriers of indifference, inertia and even hostility that every organization encounters at least occasionally, particularly in times of change.
our team
The members of our team come from a range of backgrounds including performance, storytelling, branding, communications, knowledge management and curation. What we all have in common is that we’ve been doing it for years (there are no junior consultants) and we enjoy working with each other.
our commitment to sharing our knowhow
We are on a mission. That mission is to pioneer storytelling, dramatic and related techniques in organizations. As pioneers we’re eager to share our knowledge so that it gets adopted as widely as possible. We’ll be happy to help you understand and deploy the tools and techniques we use.
photograph by jemasmith
